Case Study:
Pact
How we increased followers by 28,000 in 90 days
Pact's social media presence on Instagram and Facebook experienced transformative growth through our strategic content overhaul. We introduced a dynamic content mix including Reels, stop motion videos, and a blend of meme and educational graphics over a three-month campaign. This shift not only resonated with their target audience but also leveraged Instagram's algorithm favorably, resulting in a 28,000 increase in followers, a 249% surge in likes, and an 80% uplift in profile visits. Our targeted use of Reels amplified Pact's exposure across platforms, while our strategically crafted meme and educational graphics fostered community interaction through increased shares and saves.
What We Created:
Organic Social (Feed Content)
The Feed
For Pact, we meticulously curated a feed that epitomizes brand consistency, establishing a distinctive color palette, graphic style, and photography approach. This harmonized visual identity not only reinforced Pact's brand ethos but also ensured a cohesive and appealing social media presence. Through this tailored aesthetic, every post resonated deeply with the audience, strengthening brand recognition and loyalty.
Reels
Our Instagram Reels for Pact illuminated their eco-friendly clothing line, demonstrating the versatile styling from day to night and spotlighting the sustainability of 100% cotton apparel. This captivating social media content educated followers on Pact's dedication to sustainable fashion and comfort, bolstering brand engagement and emphasizing their commitment to environmentally conscious practices.
Graphics
Our graphics for Pact, including viral memes and informative educational carousels, effectively communicated the brand's fair trade efforts and sustainability initiatives, driving significant social media engagement and shares. Product feature visuals also spotlighted best-sellers, enhancing online visibility and deepening customer understanding of Pact's eco-friendly and ethical fashion choices.
Paid Social (Content for Social Ads)
Stop Motion Ads
Our inventive stop motion ads for Pact, including a standout piece showcasing reviews from butts to highlight the unparalleled comfort of their underwear, broke new ground in advertising creativity. This high-impact campaign, characterized by its unique approach to showcasing product testimonials, drove substantial online engagement and sales.
Animated Ads
Our animated ads for Pact, crafted from existing client assets, vividly illustrated the product benefits, highlighted key features, and boldly stated the brand's claims, engaging viewers with dynamic visuals. This strategic approach to animation maximized resource use while effectively communicating Pact's commitment to quality and sustainability, significantly enhancing digital ad performance and brand awareness.