Case Study:
Copper Moon Coffee
How we increased Revenue by 66% in 90 days
Copper Moon had a few good paid social content pieces that they ran for a while. Over time, these ads became outdated and over-circulated, leading to viewer fatigue and diminishing returns.
To address this challenge, we collaborated with Copper Moon to develop a sustained strategy for creating fresh and engaging paid content that would not only keep them on-trend, but also increase brand awareness, foster brand trust, and lower their cost per click (CPC).
What we created:
Relatable UGC Ads to build social proof and brand trust
Stylish In-Studio Ads that are both eye catching and educational on offerings
Fun Scripted Ads to catch people’s attention and build awareness
Nick Thompson // Director of Marketing
Copper Moon Coffee
“We absolutely love working with them! The team is very friendly and easy to work with and we’ve seen a big increase in online sales since bringing them on board. They are very responsive and super creative, going above and beyond our expectations.”
What we learned from testing:
Scripted Drove Traffic
At the top of the marketing funnel, we found that organic-feeling scripted content that was both humorous and engaging performed exceptionally well. This type of content resonated with the target audience, generating high levels of social shares + saves, and driving significant traffic to our website.
Animated Reviews had High Conversion Rates
After driving awareness with catchy top of funnel content, this animated middle funnel ad featuring bold colors, customer testimonials and coffee pouring shots produced a substantial amount of conversions. We tested multiple variations of this ad using different colors and imagery, and found this combination to be the clear winner.