Case Study:
iFLY
How we increased Social Revenue by 47% in 6 months
iFLY knew they had to level up their social media ads for maximum impact. Their previous campaigns didn't quite hit the mark with their target audience, resulting in high click costs without much to show for it.
That's where we came in. Through our collaboration with iFLY, we fine-tuned the creative elements to truly connect with their audience. We crafted visually captivating ads that engage users on a deeper level, making them relevant and compelling for their specific market.
The results after our six-month partnership? Impressive, to say the least. We increased Website Users by 131% and Social Transactions were up 61%.
What we created:
79% Reduction in CPC
78% Reduction in CPC
82% Reduction in CPC
Abigail Adams // Marketing Creative Manager // iFLY
“We love working with Faceplant! The whole team is super creative and we love how they have brought our ideas to life with outstanding content and videos that have performed well for us (with quite a few videos even going viral!!!). They are very responsive, easy to work with, and have gone the extra mile to help our company succeed.”
What we learned:
Fast-paced epic flying footage was like a magnet for grabbing people's attention and inspiring them to share and save the content. On the other hand, relatable user-generated content (UGC) footage added that personal touch, making the brand feel more approachable and resulting in longer watch times.
When we combined these two ad styles side by side, the magic happened. People became genuinely pumped about iFLY, and at the same time, they realized that it's a welcoming space even for beginners.
