Case Study:
Big Country Beverages
How we reduced CPC by 58%
Big Country Beverages was running ads that looked beautiful but didn’t have clickability. We created a mix of animated, UGC and scripted ads for Instagram and Facebook which hit on our three points: building trust, being relatable, and being memorable.
What we created:
Animated Ads to build brand awareness
UGC Ads to build trust
Scripted Ads that define brand voice
Kaitlyn Amezcua // Director of Operations
Big Country Beverages
“We saw our CPC decrease by over 50% in the first 90 days! All of the ads from Faceplant captured the spirit of our brand and most importantly increased sales. They’re very easy to work with and we love the creativity they put into their work.”
What we learned from testing:
Big Country’s audience responds well to humorous storytelling that isn’t over produced, so we created an ad featuring a Big Foot that wanted to be a social influencer with a low budget film vibe. We versioned 3 variations of the ad which all tested different creative elements. In the end, Version C, which featured two confused and nearly cursing campers, got us the lowest Cost Per Click.
version A
CPC $.38
59% Reduction in CPC
version B
CPC $.44
52% Reduction in CPC
version C
CPC $.32
65% Reduction in CPC