With over a billion active users worldwide, Instagram has become a prime destination for brands looking to get in front of customers and grow sales. But with all the competition and the difficulty to produce consistent quality social ad content, you might be wondering “Are Instagram ads worth it?”

Let’s dive into 5 reasons why IG ads are indeed worth it.

1. A Vast + Engaged Audience:

There are an estimated 500 million daily Instagram users. This massive audience represents a diverse range of demographics, ensuring your brand's message can reach the right people. Not only are there a lot of people on Instagram, they’re also very engaged. If you create compelling ads, people will notice, engage and share your message. Here’s a link to an article titled; “Instagram statistics you need to know for 2023” by Sprout Social if you want to dig deeper.

Need Help with Social Ads?

2. Personalized and Organic Advertising:

Instagram offers a unique advantage by enabling brands to connect with their audience on a more organic level. The platform's storytelling nature allows brands to showcase their personality, values, and products in an interesting and relatable way. By integrating your ads into users' feeds, you're fostering a genuine connection with potential customers in a way that’s unachievable with through traditional advertising.

3. Take Creative Chances:

Instagram provides a playground for testing and refining your creative strategies. With a variety of ad formats, you can experiment with different content styles, visuals, tactics and messaging. This flexibility allows you to iterate and adapt until you find the content that resonates most with your audience. It’s often surprising to learn what kind of ads resonate best with your audience. So it’s a great idea to think outside the box and take some creative chances. An example of this is Big Country Seltzers ad featuring a Yeti that wants to be a Social Media Influencer. It’s not your traditional ad, but it caught people’s attention on social and helped the brand gain brand recognition.

Want Better Social Ads?

4. Efficient Ad Spend:

One of the significant advantages of Instagram advertising is the ability to test and optimize your ads before committing larger budgets. Through A/B testing and careful analysis of performance metrics, you can identify what's working and only scale spend on winning ads. This data-driven approach helps brands make informed decisions and maximize ROI.

5. Supercharge Your Strategy with Faceplant Creative:

While Instagram's potential is evident, amplifying that potential requires expertise and creativity. This is where partnering with a specialized creative agency comes into play. There are currently only a handful of agencies that focus solely on paid social, and Faceplant Creative is one of the best in the business. Faceplant is unique because they handle strategy, creative, production and optimization all under one roof. They’re experts in ad format and tactic testing that helps dial in what ads work best for a particular brand’s audience. This helps brands resonate better with their target demo and spend ad dollars wisely ensuring a solid ROI.

Ready to Upgrade Your Ad Game?